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Extreme Ironing (or EI) is an extreme sport and a performance art in which people take an ironing board to a remote location and iron items of clothing. According to the official website, extreme ironing is “the latest danger sport that combines the thrills of an extreme outdoor activity with the satisfaction of a well-pressed shirt.”

Part of the attraction and interest the media has towards extreme ironing seems to centre on the issue of whether it is really a sport or not. It is widely considered to be tongue-in-cheek.

The ‘sport’ gained international attention after a documentary entitled Extreme Ironing: Pressing for Victory, was produced for Britain’s Channel 4 by Wag TV. The program followed the British team’s efforts and eventual Bronze and Gold placings in the first international extreme ironing contest in Germany. A side-story looked at the rivalry between the EIB (Extreme Ironing Bureau) and a breakaway group called Urban Housework who were trying to establish their own extreme sport based around vacuum-cleaning. The film later aired on the National Geographic Channel.

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