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The Ting Hai effect, Adam Cheng effect or Chiu-Koon effect is a peculiar stock market phenomenon. The phenomenon is observed that whenever Hong Kong actor Adam Cheng stars in a new television show, there is a sudden and unexplained drop in the stock market.

Now, whenever a new show starring Adam Cheng is about to be broadcast, some stockbrokers and investors in Hong Kong become wary, even anticipating a drop in the market.

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