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“
David Phillips (born 1964), also called The Pudding Guy, is an American civil engineer best known for accumulating many frequent flyer miles by taking advantage of a promotion by Healthy Choice Foods in 1999.
Phillips calculated that the return on a mail-in food promotion outweighed the price of the Healthy Choice frozen entrees. He later discovered the same promotion also included individual pudding packages at 25 cents a piece. He subsequently visited ten grocery stores in the Sacramento area, buying every case of pudding available, in the end, totaling 12,150 individual servings of pudding, for $3,140. In order to divert attention, he claimed he was stocking up for Y2K. The details of the promotion included a bonus if the packages were mailed during the month of May 1999; Phillips, unable to remove all the UPC codes himself in such a short time, recruited members of the Salvation Army to help peel the UPC codes off the puddings in exchange for the donation of the pudding.
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