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Prior to adopting the bitten Apple as its logo, Apple used a complex logo featuring Isaac Newton sitting below an apple tree. The words APPLE COMPUTER CO. were drawn on a ribbon banner ornamenting the picture frame. The frame itself held a quotation from Wordsworth: “Newton…A Mind Forever Voyaging Through Strange Seas of Thought…Alone.” (Typography of Apple Inc.)

Prior to adopting the bitten Apple as its logo, Apple used a complex logo featuring Isaac Newton sitting below an apple tree. The words APPLE COMPUTER CO. were drawn on a ribbon banner ornamenting the picture frame. The frame itself held a quotation from Wordsworth: “Newton…A Mind Forever Voyaging Through Strange Seas of Thought…Alone.”

(Typography of Apple Inc.)

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